We're Back on the Track: COOFANDY × Christopher Bell, Renewed for 2026

Eleven years ago, we started COOFANDY with one belief: every man deserves to show up looking confident — whether it's a Monday morning, a beach wedding, or a backyard with friends.

Today, that belief travels at 180 mph.

We're proud to announce our renewed partnership with Joe Gibbs Racing and NASCAR Cup Series driver Christopher Bell. The No. 20 Toyota will carry a full COOFANDY primary paint scheme at Watkins Glen International on Sunday, May 10, 2026 — race start at 3:00 PM ET.

This isn't a logo on a fender. It's our car. Our colors. Our story, moving at race speed.

Why Christopher Bell

We didn't pick a driver at random. Bell represents something specific that aligns with who we are as a brand.

He grew up in Norman, Oklahoma. Raced dirt tracks as a teenager. Worked his way through the lower series without a famous last name or a trust fund. Qualified for the Championship 4 in 2024. Won multiple Cup Series races on road courses — the same type of track he'll compete on at Watkins Glen.

That trajectory mirrors what COOFANDY stands for. DRESS THE JOURNEY isn't about the trophy moment. It's about showing up prepared, looking the part, and putting in the work on the days nobody's watching.

Bell does that on the track. We help men do it everywhere else.

What This Means for You

The COOFANDY × JGR No. 20 Collection

We've created a limited co-branded capsule collection inspired by the partnership. Racing details meet everyday wearability — pieces designed to be worn at the track, at a watch party, or on a regular Tuesday.

Browse the collection: coofandy.com/collections/jgr-no-20-team-x-coofandy

These are limited-run pieces. Once current inventory sells through, they won't be restocked in the same configurations.

Bell's Picks

Christopher Bell personally selected his favorite COOFANDY pieces — the items he actually wears off-track for different occasions in his life. From linen shirts for race weekends in warm climates to blazers for awards banquets, each pick represents a real scenario from his year.

These aren't styled for a photoshoot and shelved. They're his actual rotation.

The Race: Watkins Glen, May 10

Go Bowling at The Glen — Sunday, May 10, 2026, 3:00 PM ET.

Watkins Glen International is a 2.45-mile road course in upstate New York — one of the most technically demanding tracks on the Cup Series calendar. Bell thrives on road courses (multiple wins at similar circuits), which made this the right venue for a primary sponsorship debut.

If you're watching from home: look for the No. 20 Toyota in COOFANDY livery. Our full paint scheme will be visible throughout the broadcast.

We'll be posting race day content across our social channels. Follow along:

#DressTheWin · #COOFANDY11Years · #COOFANDYxBell · #COOFANDYxJGR

11 Years: The Numbers

This partnership coincides with our 11th anniversary — a milestone we don't take lightly.

We started as a menswear brand on Amazon. Today, we operate our own global e-commerce platform, ship to over 30 countries, and dress men from their first job interview to their kid's graduation. The NASCAR partnership is a new chapter — but it's built on 11 years of the same core work: making well-crafted clothing accessible to real men.

FAQ

Is Christopher Bell COOFANDY's official brand ambassador?

Yes. Bell is our renewed global brand partner for 2026, continuing the relationship established in 2025 with Joe Gibbs Racing.

Can I buy the race car livery design on clothing?

The co-branded collection features racing-inspired designs. They're not exact livery reproductions, but they carry partnership branding and racing-inspired details. See the full collection →

Where can I watch the race?

The Go Bowling at The Glen airs Sunday, May 10 at 3:00 PM ET on network television. Check NASCAR.com for broadcast details and streaming options.

Are Bell's Picks available on the COOFANDY website?

Yes — Bell's selected pieces are available on both coofandy.com and Amazon. All items are from our standard collection (not limited edition), so they'll remain in stock beyond the campaign period.

Will there be anniversary deals in May?

Yes. We're running 11th anniversary promotions throughout May on coofandy.com. Specific offers will be announced on our website and email list — subscribe for early access.

What's the connection between a menswear brand and NASCAR?

DRESS THE JOURNEY. Preparation. Showing up ready. Performing under pressure. These ideas connect fashion and motorsport more naturally than you'd think. Bell dresses with intention off the track the same way he prepares on it.

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Shop the partnership: COOFANDY × JGR No. 20 Collection →Follow race day: #COOFANDY11Years · #DressTheWin · #COOFANDYxBell