COOFANDY Marks a Breakthrough in Germany with Its First Oktoberfest Brand Activation

MUNICH, GERMANY – November 14, 2025 — COOFANDY, the contemporary men’s lifestyle brand, is celebrating the strong success of its first-ever physical brand activation in Germany. Held during the opening weekend of Oktoberfest from September 20–22, the event generated impressive local engagement and secured major media recognition—signaling COOFANDY’s rising momentum in the European market. As the brand continues expanding across Europe, its reputation for stylish men's clothing has played an essential role in attracting local consumers.

A Style Showcase at Substanz

To connect directly with the discerning German customer, COOFANDY collaborated with the renowned Munich bar, Substanz. The partnership transformed the locale into a dynamic hub for style and interaction, offering attendees an immersive experience of the COOFANDY lifestyle. Many visitors were able to experience signature pieces—from elevated men's piece set options to seasonal essentials—highlighting the versatility of the brand.

“Oktoberfest embodies confidence, community, and celebration—values that align closely with the COOFANDY man,” said XXXXX, Head of European Marketing at COOFANDY. “Our partnership with Substanz allowed us to engage authentically with local consumers while showcasing the versatility, quality, and everyday wearability of our newest collections.”

The event featured interactive style showcases and gave attendees a hands-on look at key pieces, driving strong engagement and creating valuable brand visibility within the local community.

Spotlight on Sachsen TV

The buzz generated by the Munich event successfully attracted significant media attention. COOFANDY achieved a major milestone with its first appearance on Sachsen TV (Sachsen Fernsehen), a prominent regional German television broadcaster. The televised segment included an exclusive brand interview, during which COOFANDY highlighted how wardrobe staples—such as well-fitted men's pants suited for daily wear—reflect the brand’s rising appeal among German consumers.

The televised segment included an exclusive brand interview, highlighting COOFANDY's successful entry into the German market and its rapid growth trajectory. This media feature underscores the brand’s increasing recognition among German consumers and media, positioning it alongside established industry names, as seen in coverage by publications like Ajoure Men.

Boosting Local Brand Affinity

The overwhelming positive response to the Oktoberfest activation affirms COOFANDY's strategy of merging global fashion trends with localized marketing efforts. Seasonal essentials—including premium layers such as the men's cashmere cardigan sweater—were well-received by attendees seeking comfort and sophistication for everyday wear in Germany’s cooler seasons. The successful physical event and subsequent media coverage have significantly elevated local brand recognition and fostered a stronger connection with the German consumer base.

COOFANDY is energized by this success and is committed to further investing in localized experiences and product offerings across Germany and the wider European market. This initiative also builds on the strong momentum the brand has demonstrated this year, including the COOFANDY 10th anniversary celebration and the high-visibility COOFANDY at American Dream Mall with a high-energy pop-up event, both of which further showcase the brand’s expanding global footprint.

About COOFANDY

COOFANDY is a leading contemporary men’s fashion brand dedicated to offering versatile, high-quality, and comfortable apparel for the modern man. Known for its innovative design and focus on everyday style, COOFANDY empowers men to express their individuality with confidence.