COOFANDY's Prime Day: TV Fashion, Livestream Buzz, and Online Deals

Prime Day is known for big discounts, but this year, COOFANDY turned it into something much bigger. The men’s fashion brand delivered a fresh, high-energy campaign that mixed fashion, entertainment, and star power, all while celebrating its 10th anniversary.

From turning a New York newsroom into a fashion runway to going live with NASCAR driver Christopher Bell, COOFANDY didn’t just join the Prime Day frenzy—they made it unforgettable.

A TV Fashion Show: COOFANDY Takes Over New York Living

To kick things off, COOFANDY made its way to PIX11’s New York Living — but in an unexpected way. Instead of the usual formal promotion, it featured a creative fashion segment starring the newsroom itself.

Producers, anchors, and even crew members modelled COOFANDY’s Prime Day selections on the runway in their studio. The show was both entertaining and authentic, perfectly showcasing real men wearing real clothes.

Joining the segment was lifestyle expert Grace Gold, who brought expert styling insights and spotlighted a curated lineup of COOFANDY outfits just in time for Prime Day. Her picks showcased the versatility of the brand, from business-ready polish to workout-approved comfort. Grace emphasised how COOFANDY’s men's clothes adapt to real men’s routines, blending tailored fits with breathable, performance-ready fabrics.

Highlights from the Segment:

• A playful take on fashion where the staff became models;

• A nod to COOFANDY’s 10-year milestone and its “Dress the Journey” brand message;

• A sneak peek at the Bell’s Picks Collection, curated by Christopher Bell;

• Grace Gold's styling breakdown offers looks for the office, gym, golf course, and casual weekend wear.

Featured Looks:

• Wrinkle-Free Button-Downs Paired with Stretch Dress Pants – perfect for Zoom meetings or office work. Grace praises its soft, no-iron fabric and invisible stretch waistband for comfort even during long workdays.

• Linen Blend Shirts Styled with Chinos and Loafers – perfect for summer brunches or vacations. She also suggests trying a light pink linen shirt for a fresh, confident vibe.

• Two-Piece Tracksuits with Breathable Waffle Texture – a balance of sporty functionality and elevated casual style. A quarter-zip pullover and stretch shorts make it easy to wear from the gym to a weekend errand.

• Moisture-Wicking Golf Polos Matched with 4-Way Stretch Shorts – designed for both on-course and casual wear.

• Slim Joggers and Crew Neck Tees – a must-have for athleisure, these men’s apparel pieces are designed with quick-drying properties and secure zip pockets.

The message was clear: style doesn’t have to be complicated. COOFANDY helps men look good without trying too hard.

From Screen to Stream: Going Live with Christopher Bell

On July 10, COOFANDY hosted a livestream on Amazon Live and TalkShopLive, featuring NASCAR driver Christopher Bell. But it was more than just a product unveiling; it was part of a larger celebration that had begun weeks earlier.

Bell, who’s not only a rising star on the track but also COOFANDY’s brand ambassador, had recently joined the brand for a crossover fashion experience that included an exclusive interview with NASCAR on FOX host Kaitlyn Vince. In that candid conversation, Bell opened up about his racing journey, lifestyle habits, and his genuine connection to COOFANDY’s style, especially how its clean, comfortable fits align with his everyday routine both on and off the track.

He also participated in a live styling session, where professional stylists analysed the Bell’s Picks series on the spot, highlighting the fusion of motorsports and fashion. In addition to Bell, influencers such as @philliprobert and @tarikdeliktas also participated in the live styling, showing the versatility of COOFANDY items.

During the livestream, Bell showed off his go-to outfits and explained how he dresses with confidence on and off the track. He also recapped his race wins in early 2025, shared how he balances his workout routine with his travel schedule, and responded enthusiastically to fan questions. One moment that stood out: Bell spoke about the personal meaning behind the number 20, a tribute to both his passion for racing and the legacy of those who came before him.

At this time, if you purchase collaboration merchandise, you’ll even have a chance to win a signed poster from Bell – during the livestream giveaway, he signed and gave away three exclusive COOFANDY items, closing out the livestream in a truly personal way.

Bell’s Picks Included:

• Stretch Button-Ups – breathable and great for travel;

• Linen Blend Shirts – easygoing but sharp;

• Slim Joggers – built for movement, perfect for long days;

• 3-Piece Casual Sets – an effortless upgrade to your everyday look.

• Graphic Tees with Racing Vibes – a little edge, a lot of personality.

Online Promotions Offer Bigger Discounts

Of course, Prime Day wouldn’t be Prime Day without some killer deals—and COOFANDY delivered. But they didn’t just slash prices randomly. They also tie their products to stories, moments, and even Bell's racing performance.

Prime Day Deals Included:

• Up to 40% OFF Bell’s Picks & Best Sellers (depending on Bell’s race results);

• 18% OFF the Bell x COOFANDY Collection + a chance to win a signed poster;

• Main Event (July 9–13)-15% OFF everything;

• Triple Points for loyalty program members

From Products to Purpose: COOFANDY’s Immersive Prime Day Experience

COOFANDY This event creates a whole new experience that keeps you engaged from start to finish.

• TV feature to satisfy your curiosity.

• Live broadcast allows you to participate in the discussion.

• COOFANDY's shopping experience is smooth and features real-time updates.

“Dress the Win”: A Message That Stuck

COOFANDY’s tagline, “Dress the Win,” is more than just a clever play on words; it embodies the brand’s purpose: to help you navigate the day with confidence, whatever your definition of “win” may be.

Whether it’s reaching a career milestone, crossing a finish line, or simply putting on your favourite t-shirt and feeling your true self, COOFANDY wants to be a part of your journey.

From the newsroom runway to the live chat room, COOFANDY’s purpose came through loud and clear.

Final Takeaway: This Wasn’t Just Prime Day. It Was Prime COOFANDY.

COOFANDY makes fashion accessible and brings fans like you into the experience. This Prime Day wasn’t just about deals—it was a moment to celebrate 10 years of growth, confidence, and standout style. And through it all, COOFANDY reminded you: real style doesn’t follow trends—it follows your confidence and your timing.