This Earth Day, COOFANDY officially became a certified member of 1% for the Planet — one of the world's most respected environmental organizations. Starting now, 1% of every sale from our Men's Shirts collection on coofandy.com will be donated directly to certified environmental nonprofits. This isn't a limited-time campaign. It's an ongoing commitment — because we believe commercial success and environmental responsibility should go hand in hand.

As featured in USA Today

What Is 1% for the Planet?

1% for the Planet was co-founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies. The organization connects businesses with environmental causes, ensuring that every dollar donated goes toward verified, meaningful impact.

What sets 1% for the Planet apart is its standard: members commit 1% of annual sales — not profits — to environmental nonprofits. Since its founding, the network has certified over $870 million in environmental donations worldwide. Every donation is independently verified, not self-reported.

By joining this community, COOFANDY stands alongside businesses that have made the same binding commitment: that growth and environmental stewardship are not mutually exclusive.

Our Commitment: Every Shirt Purchase Makes a Difference

Here is exactly what COOFANDY's membership means for you:

1% of every sale from the Men's Shirts collection on coofandy.com goes directly to certified environmental nonprofits — through 1% for the Planet's verified giving program.

Not a portion. Not "part of proceeds." A full 1% of sales, channeled to organizations doing verified environmental work.

"We're excited to officially partner with 1% for the Planet. As a company, we believe that our success should directly contribute to the health of the planet. This partnership allows us to take tangible steps toward preserving the environment, while encouraging our customers to join us in this effort." — Fiona Fan, Chief Sustainability Officer, COOFANDY

When you shop our Men's Shirts Collection, you're not just choosing a well-crafted shirt — you're choosing to put your purchase to work for the planet.

More Than a Pledge — COOFANDY's Existing Sustainable Practices

This partnership builds on years of deliberate sustainable choices at COOFANDY. We didn't start caring about the environment when it became a trend. We've been making sustainable decisions throughout our design and production processes, supported by our GRS-certified use of recycled materials — from how we source fabrics to how garments are manufactured.

A key milestone in that journey: COOFANDY holds Global Recycled Standard (GRS) certification— one of the most rigorous third-party standards for recycled content in textiles.

GRS certification isn't a label a brand can self-apply. It requires full chain-of-custody verification: every stage of the supply chain is independently audited to confirm that recycled materials are being used as claimed, and that environmental impact is being genuinely reduced. When you see GRS on a COOFANDY product, it means an independent body has verified it — not just us.

Explore our Eco-Friendly Clothing collection to see these standards in practice.

What's Next: Packaging and Production

Joining 1% for the Planet is a meaningful step — and it's not our last one.

We've identified eco-friendly packaging and energy-efficient production methods as our next priorities. We're actively working on integrating sustainable solutions into our operations and manufacturing process.

"Our goal is to continue evolving our sustainability efforts. We're working on implementing eco-friendly packaging and sustainable production technologies that will help us further reduce our environmental impact." — Fiona Fan, Chief Sustainability Officer, COOFANDY

Sustainability is a process, not a destination. We'll continue to share our progress honestly — because accountability matters more than announcements.

Why This Matters: Fashion's Environmental Responsibility

The fashion industry is one of the most resource-intensive sectors in the global economy. According to the UN Environment Programme, the textile industry is responsible for significant global water consumption, carbon emissions, and waste generation each year.

Consumer choices drive industry behavior. When you choose brands that invest in certified environmental programs, you send a signal — and fund real change.

COOFANDY's commitment to 1% for the Planet is our answer to that responsibility.

Frequently Asked Questions

Is COOFANDY a sustainable brand? COOFANDY is a certified 1% for the Planet member and holds Global Recycled Standard (GRS) certification. Through its Men's Shirts collection on coofandy.com, 1% of all sales are donated to certified environmental nonprofits. GRS certification means COOFANDY's use of recycled materials is independently audited — not self-declared.

What is 1% for the Planet? 1% for the Planet is a global nonprofit organization founded in 2002 by Patagonia's Yvon Chouinard. Members commit 1% of annual sales — not profits — to verified environmental causes. Since its founding, the organization has certified over $870 million in donations to environmental nonprofits worldwide.

Which COOFANDY products are included in the 1% for the Planet commitment? The commitment currently covers the Men's Shirts collection purchased through coofandy.com. 1% of all sales from this collection are donated to certified environmental nonprofits through the 1% for the Planet program.

What is GRS (Global Recycled Standard) certification? GRS, or Global Recycled Standard, is one of the most rigorous third-party standards for recycled content in textiles. It requires full chain-of-custody verification, meaning every stage of the supply chain is independently audited to confirm legitimate use of recycled materials and genuine reduction of environmental impact.

How does buying COOFANDY shirts support the environment? 1% of every Men's Shirts purchase made on coofandy.com is donated directly to certified environmental nonprofits through COOFANDY's 1% for the Planet membership. The donation is based on sales revenue — not profits — and is verified by 1% for the Planet's independent certification process.

Join the Movement

COOFANDY has always believed that looking good and doing good aren't competing priorities. Our partnership with 1% for the Planet is proof of that belief in action.

Every shirt you wear from coofandy.com is a small act with real impact. Shop our Men's Shirts Collection — and join us in this commitment to the planet.

To learn more about who we are and what we stand for, visit our About COOFANDY page.

COOFANDY is a global men's fashion brand founded in 2015, offering shirts, suits, pants, sweaters, and knitwear across 30+ countries. Learn more at coofandy.com.